Strategic Communication

Beyonce, Puts the “B” in Brand—

“I can never be safe; I always try and go against the grain. As soon as I accomplish one thing, I just set a higher goal. That’s how I’ve gotten to where I am.” – Beyonce

Hey Guys!

We are really moving along, time is actually flying, and I can’t believe we are in our 7th week of classes. With every week we learn new interesting facts about emerging media and how it affects our daily lives.

Have you ever noticed the dozen of brands that are constantly being thrown in our direction? As of lately I have! I’m starting to notice much emphasis goes into branding by companies,organizations and public figures world-wide. Between competing technical companies and public-figures vying for the attention of consumers and audiences, Branding has become a fascinating way of interjecting the thoughts of their services, products and music onto their consumers.

For this post I wanted to focus on a specific artist who has been successful in creating a global recognized brand.

This artist is known as— Beyoncé.

Everyone is familiar with Beyoncé Giselle Knowles, and if you aren’t, my response would more so be “Have you lived under a rock for the last twelve years?”

Background

Destiny’s Child were formed in Houston, Texas, in 1990, when original members Beyoncé Knowles and LaTavia Roberson were just nine years old; in 1992 Kelly Rowland joined and was later followed by LeToya Lucket in 1993. in 1997 the group hit the scene with one of their break out songs “No,No,No” produced by the legendary Wyclef Jean. After numerous hits and years of working together, LaTavia Roberson and LeToya Luckett were ultimately nixed from the group and later replaced by Michelle Williams.

With the change of group members, Destiny’s Child were under fire and was sued by the former members LaTavia Roberson and Letoya Luckett for undisclosed reasons; in the event of these legal issues, branding seems to be the top focus in the structure of Destiny’s Child. As apart of the legal agreement, both side were prohibited from negatively criticizing each other publicly. Months leading up and  following the legal battle, Destiny’s Child (with three members) went on to become the top-selling female group and capitalizing off of the successes that have followed them in their career.

Beyoncé built her brand— The steps she took

After captivating the world with her breakout stardom within Destiny Child, Beyoncé went to start her solo career and began to master the art of celebrity endorsements by establishing lucrative deals with Pepsi and L’Oreal and also launching various fragrances. According to Forbes magazine, Beyoncé has legitimately ranked in over 115 million as of June 2014, and among her monetary success, she is also ranked by Forbes as the 32nd most powerful women in the world!

Now, we all know hard work pays off, but what makes Beyoncé a legend within the music industry is undeniable talent and her Brand. In an article entitled “How you can use Beyonce’s Business Secrets to Grow your own Business Empire,”  author Allison Maslan, references Beyoncé’s successes by listing the actions she has taken to build a Brand that is known globally. These steps have catapulted her career to the next level, listed below are the key branding lessons:

  • Build an entourage of people who can help you execute your vision
    • When hiring people to help you execute your vision, find people who share the same drive as you. Beyoncé has always pride herself on being able to connect with her team and will often highlight their talents. She has been praised for her undesirable connection with her team and their loyalty to her and her vision.
  • Be Authentic and OWN the Company You Own.
    • Involve yourself in every aspect of your brand, do not allow outside influences alter the scope of your plan.
  • Connect with your customers and followers on a deep interpersonal basis.
    • Beyoncé’s engagement efforts and skills allows her fans to feel as if she is genuinely their friend. As a result she has created her own hype by garnering more loyal fans.
  • Be prepared to make painful decisions
  • Operate outside of the usual
    • Be different and create your own. On December 13, 2013 Beyoncé unexpectedly released her self-titled album exclusively on iTunes, without any marketing campaigns or prior warning. This was less the amazing. In the first three days it went on to sell over 600,000 copies. As a result of this success, Harvard Business will release a study in the next week, looking into the business and tough calls behind the visual album.

Beyonce Visual Album: No Promotion– Ingenius:

Out of each lesson, the one that is most empowering is “Connect with your customers and followers on a deep interpersonal basis.” This is the most important lesson any organization or company could follow, interact with your consumers, make them feel like they are apart of your “world.”

As a young professional, the steps listed above shows why Beyoncé will forever be a global brand. Her marketing and branding have become ingenious and timeless; she has broken down barriers and created a new trend that people will attempt to recreate.

Whether it was through her music or her interviews, I have always been an avid fan of Beyoncé, it wasn’t until recently did I see the impact she has made among the marketing and branding industries. In many ways she has empowered me, and demonstrated to other young women that all it takes is hard work to create something so timeless and brilliant.

What do you think? Leave your comments below!

If you would to read further, click the link below to read more about Beyonce and her brand:

http://www.brandbuildsell.com/the-beyonce-effect-7-marketing-and-branding-tips/

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Strategic Communication

Comcast, Do Better— use effective crowdsourcing

“At its best, crowdsourcing is not about getting someone to do work for you, it is about offering your users the opportunity to participate in public memory.” —Trevor Owens

Hey Guys!

First, I would like to say thank you for reading my weekly post for emerging media! This is my sixth week writing for you all and it has been a pleasure expressing my thoughts and opinions in a way I never thought I would.

This week I will be discussing a topic that I never knew could be a great technique if used properly by journalist, companies and organizations; this technique is popularly called Crowdsourcing. In an article provided for our six week discussion, Aitamurto-Leiponen-Tee defines crowdsourcing in two elements: an open call and a crowd. Leiponen-Tee goes on to describe these two elements: 

The open call refers to the fact that, in crowdsourcing, there is no selection mechanism that identifies upfront who the “supplier” of the required content will be (which can be e.g. an idea, solution, prototype, or intellectual property). Participation is non-discriminatory and in principle anyone can answer the call. Given the usage of an open call, “the crowd” will usually be characterized by several features: a large number of participants; heterogeneity of participants (e.g. in terms of knowledge, geographical background etc.), and voluntary participation. The alternative to crowdsourcing, in this sense, is outsourcing a task to a specific agent (cf. Afuah and Tucci, 2011).

For some reason every week I always find myself in situations that always involve the topic that is to be discussed. Sometimes I wonder if this is a sign that I’m exactly where I need to be in my professional life, and other times I wonder if God really has a sense of humor. As I prepared to embark on my sixth week in my masters program, I have been completely inconvenienced by my internet service provider, Comcast. The burning question that I ask myself and numerous customer service representatives was “How hard is it for your company to have some accountability in the issues I’m experiencing on a daily basis?”  This question deemed to be a tough question for every representative I spoke to regarding my failing internet connection. 

Accountability, a strong word and characteristic that seems to be forgotten by big corporations. Amongst accountability most companies forget their main goals; in Comcast’s case it would be to exceed our customers’ expectations.

While watching a TED talk video, I was amazed that it only took me fifty-three seconds out of sixteen minutes to find what I have been looking for. Speaking as a journalist, Paul Lewis starts off his presentation by summing up exactly what crowdsourcing means to me by stating, “for journalists like me, accepting that you can’t know everything, and allowing other people through technology to be your eyes and your ears; and for people like you, for other members of the public, It can mean not just being the passive consumer of news, but also co-producing news, I believe this can be a really empowering process. It can enable ordinary people to hold powerful organizations to account.”

I’m sure you’re probably wondering how does this fit in with my story about Comcast?

In a little exercise before writing this post, I took Paul Lewis’ words and provided a “remix” that better sums up my thoughts about Comcast and crowdsourcing. Here it goes:

For consumers like me, accepting that you are a part of the foundation (paying customer) for this company, you are allowed to use technology to be their EYES and EARS. It can mean not just being a passive customer, but also oblige in producing better results from this company. This is an empowering process. I can (and will) be that ordinary person that holds this powerful organization accountable for providing lackluster service.

Whew!

With this in mind, I started to think of ways Comcast could enlist ordinary people to help solve issues regarding their products and new innovations. Aitamurto-Leiponen-Tee  seemingly agrees stating “when applied in the right circumstances, crowdsourcing can deliver considerable benefits to firms in terms of inputs into innovation.” Obviously, in my case crowdsourcing would be used to deliver feedback to Comcast about my issues regarding their services. Insanely enough I realized my bickering back and forth with customer representatives hasn’t helped with ending my problems (like it should), but I noticed that I’m not the only who has issues with Comcast service or lack thereof. So as a part of this week’s discussion, I searched the internet looking for articles featuring the terms “Crowdsourcing and Comcast.” Interestingly, I found articles that have detailed instances where consumers were the ones actually crowdsourcing for Comcast.

In this search I ran across an entry from a Comcast customer on, Slashdot: News for Nerds, recounting issues while trying to access a website through his Comcast wireless internet. The website was set up by a friend of the blogger to donate to a cause and without hesitation; the customer proceeded to the website to make his donation. After numerous failed attempts, the customer gave up trying to access the website but didn’t stop trying to find the issue. Here is a short recount of Bennett Haselton’s experience:

A website that was temporarily inaccessible on my Comcast Internet connection (but accessible to my friends on other providers) led me to investigate further. Using a perl script, I found a sampling of websites that were inaccessible on Comcast (host names not resolving on DNS) but were working on other networks. Then I used Amazon Mechanical Turk to pay volunteers 25 cents apiece to check if they could access the website.

If you are unfamiliar with Amazon Mechanical Turk, (as Haselton explains) it “lets you create low-payment tasks and outsource them to a crowd of workers. Like any simple and powerful tool, it can be used for purposes that the original creators probably never imagined.” In this case, Amazon Mechanical Turk offered a way for Haselton to employ 20 people to fill out his survey regarding the inaccessible websites.

After 24 hours, the survey confirmed that others were experiencing the same issues while trying to access numerous websites. This piqued Haselton’s interest in this issue and finally he realized that because of Comcast size it could more than likely be harder for the issues involving millions of sites to be fixed, and will probably be a continuing issue. 

Of course, just like any other customer who experiences issues with their internet service, Haselton reported his issues and findings to Comcast tech support. He also insisted that these issues needed to be fixed and bought to the attention of the higher-ups. After further discussion, the rep adamantly stated “it was impossible for the member of the public to reach anybody higher up than the call center.”  Although Comcast’s tech representative’s response was a bit defeating, especially after Mr. Haselton’s hard work and efforts, this short write-up helped with my understanding of crowdsourcing and the role it has with generating feedback for a company. 

Just like a child learning and discovering new words and meanings, I was enlightened and amazed by the power of crowdsourcing. In the matter of 24 hours, Bennett Haselton, a regular everyday paying customer (just like me) was able to reach out to other consumers, find the issues and report it to Comcast (I think i’ll go outside and look at the phone line for myself!).  Talk about taking matters into your own hands.

Overall, after reading Mr. Haselton’s experience, I literally said “Thanks Bennett Haselton for your contribution in showing Comcast that we, the public, do pay attention.” Not only do we pay attention, but we understand that there techniques that we can utilize to make you, Comcast or any other company, a more efficient and effective company.

The only question that remains is “Comcast how often does your company utilize online crowdsourcing?”  And if this is a common technique used by your company (maybe online surveys) do you take the results and find ways to improve your customer satisfaction or service? If not, I implore you to do so. 

Listen up! Big corporations and even small businesses! The best advice I could give you is to take advantage of crowdsourcing, it is a great way to evaluate your consumers/audience needs, concerns and issues.

They know best. 

Share your thoughts on crowdsourcing 🙂

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Strategic Communication

Citizen Journalism– Our Opinion matters.

“For the nation’s rise and fall every citizen has a responsibility.” –Unknown

Hello my fellow citizens!

Take a moment out of your day to sit back and think about how you impact the world that we live in. Have you ever wondered if you can change the outcome of an event or even insert a valuable opinion about the happenings in America? I have— constantly. It wasn’t until recently when I realized that ordinary people often redefine media and journalism;this new meaning of journalism has made an impact in the way communities view everyday events happening in their own backyards. While decades ago an everyday “Joe Schmo” would walk by a routine arrest or interaction between people, nowadays it is unusual for someone to not have their cell phone in their hands recording or taking pictures. This display of new age “nosiness” has made for an interesting discussion this week.  For the past week we have tackled a major phenomenon that has taken over the online universe and simply gives journalists a run for their money, civil journalism.

In light of the recent events that have occurred around the world, it is no wonder that more people are willing to record videos, take pictures and voice their opinions regarding everyday occurrences. As a result of major events, the interest in mobile phones and blogs has many people looking for outlets to show their journalism skills. As Citizen journalism seems to be the up and coming way of having normal everyday people speak on issues by means of blogs and introducing video recordings of breaking news, we come to find that this kind of reporting peaks our interest more.  Instead of completely going into the terms surrounding citizen journalism, I would like to briefly write about examples of citizen journalism at its greatest display.

ferguson men cell phones

Citizen Journalism in Ferguson, MO.

Citizen Journalism by definition is the act of using the online universe to post and report, in particular blogs and wikis, to publish and promote independent news-related content.  On many occasions while networking with friends on Facebook and Instagram, I often come across stories with videos showing breaking news of stories across the world. One in particular video caught my eyes as I scrolled through an acquaintance personal page. The video was a clear indication of a shooting in process; unbeknownst to me this would be the second shooting of an unarmed African American man, Kajieme Powell. I mean we did just dive head first into the shooting of Michael Brown weeks ago in Ferguson, Missouri.

While the attention remained steadily focused on the horrific crime scene photos (thanks to Citizen Journalism) of Michael Brown, I became more fixated on the shooting caught on camera by a bystander. I just couldn’t wrap my head around seeing the video and feeling as if I was actually there!

Wow, the power of citizen journalism….

As moments passed I thought about the importance of social media and mobile devices, it had the power to show the world through other my fellow counterparts eyes. That’s when I realized that Citizen Journalism is the epitome of what I witness while avidly scrolling through the timeline of a childhood acquaintances; a great example of citizens taking news reporting into their own hands. I mean think about it, in the era we live in now, more and more people are becoming more infatuated with catching every moment on camera and speaking up about injustices that happen all over the world.

As days and weeks passed, the shooting of both African American men by police officers became worldwide news; it started a media fire and made all communities spring into action. The sharing of videos made a community issue into a worldwide problem, and this is ultimately because citizen journalism became the forefront of these tragedies. Instead of being able to turn a blind eye to the incidents that occurred, there was now footage and pictures that showed the injustice that were shown in these videos. Between video footage and pictures of the aftermath of the Michael Brown shooting and the actual shooting of Kajieme Powell, Americans saw the power that citizen journalism held.

I can only imagine how citizen journalism will change the outcome of these similar cases; blogs became the information gateway to the happenings before and after the incidents. Writing stories about celebrity gossip became went to the back burner. As bloggers rushed to find ways to bring more attention to the injustice happening before our eyes, almost simultaneously everyday people became the camera men for these devastating new stories.

In a sense these blogs became a comforting occurrence during the uprising in a community, the need to speak on the issues in all communities became the talk in blogosphere. This type of relief often comes from those expressing their thought, feelings and beliefs; it gives many people a sense of accomplishment. In a Ted talk assigned for this week’s discussion, Mena Trott describes the euphoric feelings of sharing thoughts and feelings through blogs:

“That this woman is in England, and she lives — she lived a life where she was talking about what she was doing. But the big thing that really influenced us was, her sister wrote to me, and she said, you know, and she wrote on this blog, that — writing her blog during the last couple of months of her life was probably the best thing that had happened to her, and being able to talk to people, being able to share what was going on, and being able to write and receive comments. And that was amazing — to be able to know that we had empowered that, and that blogging was something that she felt comfortable doing, and that the idea that blogging doesn’t have to be scary, that we don’t always have to be attack of the blogs, that we can be people who are open, and wanting to help and talk to people. That was an amazing thing. “

To be empowered is to know that in some way you have brought new meaning to a subject in which we haven’t put much energy into understanding. To me this is the core values when I think of the many people who use their time to speak on an issue that is plaguing their communities and those surrounding it. This is the type of citizen journalism that really matters.

All in all, journalist should just embrace citizen journalism because it’s not going anywhere. Just like emerging media; you either get with it or get left behind.

If you are unfamiliar with Kajieme Powell or Michael Brown, take a moment to read the article and watch the video of Kajieme’s fatal shooting.

Share your thoughts!

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Strategic Communication

Social Media Craze

I remember it like it was yesterday, it was 2006 and I was completing my last working day at the University of Pennsylvania Hospital. It wasn’t like any other day, it was special; I had just received my college email and that could only mean one thing. Facebook account! Once I entered my name, email and set up my profile it was as if I had entered a new world. This new world was surrounded by people who I once walked my high school halls with, even elementary school friends who I lost contact with on my journey through high school. It was amazing how by one click of a button I could speak to an old friend. It was social interaction through Social networking sites.

According to Boyd & Ellison, social network sites (SNSs) are defined as web-based services that allow individuals to construct a public or semi-public profile within a bounded system. It also allows users to articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. By definition I think we all can agree that Boyd and Ellison were right with their description of social media, it completely sums up my activities on a daily basis. Update Profile. Find new friends and connect with them. Find mutual friends of my friends and connect with them. I honestly can’t count how many hours I spend on social media re-watching the same videos, seeing the same photos and reading the same statuses.

For our discussion this week we discussed if it is important for educators and curriculum leaders to implement social media into their journalism and communication classes. Unsurprisingly we all had the same answer, yes, especially with the growing numbers of businesses and companies accepting social media and the benefits of having a strong presence. The lack of social media education would be a disservice to any student trying to succeed within their field. According to Business Insider, Americans spend more time on social media than any other major Internet activity, including email! With users constantly using Facebook and Twitter it is a no-brainer for companies to take advantage of this growing trend. I’m almost positive I have become a victim to one of my favorite stores advertising a cute outfit or electronic on Facebook and Twitter. Although social networking sites help with connecting with friends, distance family and former peers it most importantly generates awareness for companies using SNSs.

A business using social media to me is simply brilliant, we have moved into an era where a television advertisement just doesn’t cut it anymore. As a culture we understand that this is the new way of communicating and social media will more than likely progress beyond what we experience at this moment.

Let’s take a quick look into Twitter.

In an article written by Weiss and Arceneuax, during the onset of the Twitter craze there was constant criticism and skepticism, unscathed Twitter still attracted the attention of media outlets and businesses. As a result of its rise in popularity, Twitter inherently became a source for marketing, publicity, and customer service tasks for many companies and twittergovernment agencies worldwide. Interestingly enough Twitter understands its impact and provides different links to assist businesses, media and developers with creating engaging twitter interactions for users (see photo on right). They pride themselves on becoming a tool to help business target their audience efficiently and effectively.

Strategic Communicators and Polarization:

Besides these companies and business I believe that strategic communicators should also have a strong interest in utilizing social networking sites. In light of the culture of polarization, I think it is important that strategic communicators keep a close eye on their organizations audience through social media. Although most companies experience great support from their audience, there are many people who share different point of views. Yardi and Boyd perfectly described the issues surrounding polarization: “Cass Sunstein has claimed that contemporary media and the Internet have abetted a culture of Polarization, in which people primarily seek out points of view to which they already subscribe(Sunstein, 2001). Indeed, people’s opinions have been shown to become more extreme simply because their view has been corroborated, and because they grow more confident after learning of the shared views of others (Sunstein, 2008).”

On the up side of using social media is the amount of attention a company can receive if these platforms are used correctly. I’ve experienced so many different companies working hard trying to promote their products, but I do have to say Lay’s Potato chips have been the one of the front runners in strategically and creatively using social media to sell their products while involving their target audience. Even though I’m not a fan of any of their new flavors, the effectiveness of their social media campaign has garnered them over 7 million Facebook fans and 268k in twitter followers. Quite impressive if I say so myself. It is companies like Frit-o-Lay that will always see the successes behind a brilliant social media campaign and using their SNSs sites effectively.

With the amount of time spent navigating through Facebook, twitter and Instagram you can’t help but think about the time and money you have spent while prowling on SNSs.  I can admit that  this emerging media has been a great advantage for business owners and government organization who chose to take advantage of it. I can only imagine how many people like me spend more time on the internet looking for news, shopping and entertainment. This is just all the reason for weary companies to hop on the bandwagon.

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Strategic Communication

Where in the World is the World Wide Web?

Hey Fellow Techies and Technophobes!

Is it me or is emerging media evolving at a rapid pace to exclude the World Wide Web? These thoughts have rung heavily in my mind as I read many of the assigned readings this week. In the article “Who’s to Blame: Us” Chris Anderson brilliantly describes how we are near moving from the World Wide Web to the internet, giving me so much to think about.

So much so that I’ve had conversations with peers comparing what our daily activities consists of; and if I’m the only one participating in the media madness. Let’s do a rundown of YOUR daily activities.

  • Facebook?
  • Twitter?
  • Instagram?
  • Banking Mobile Application?

Surely, if you said yes to 3 out of the 4 applications, you too are participating in the downfall of the World Wide Web. As emerging media becomes a life line in our society, we hardly put any thought into how instant gratification becomes the killer of so many things we held near and dear to our techno-hearts.

Another question that I came to mind while immersing myself into the readings for this week is, “With the applications that are becoming increasingly available through the internet; does the thought of media convergence become a way to avoid the realization that our precious World Wide Web is dying?” I mean let’s be honest, business and organizations are simply using applications instead of using the HTML that we are use to. First. let’s define media convergence. Media convergence can be defined as phenomenon involving the interlocking of computing and information technology companies; telecommunications networks; and content providers from the publishing worlds of newspapers, magazines, radio, and television.

Will the Web end up with Carmen and Waldo?

As much as I want to agree that in order for businesses and organizations to remain relevant they will need to keep up with the “times”, I  also wonder if the growth of technology will have a negative effect on business and organizations that chose not to indulge in this phenomenon called media convergence. To some it’s simple but for others it becomes bothersome; sharing information becomes tedious; and browsing the web becomes eerily a bigger task than it was years ago.

An article entitled “Long live the Web,” describes how the invention of the Apple iTunes has isolated their users from using the web which is creating closed worlds. The use of Apples iTunes only allows you to access only iTunes information, such as identifying songs and artist. No need to look for any outside information within the Apple proprietary iTunes Program. There is no such thing! Although we think we are using the web, iTunes has completely walled off the web, making them centralized and a trap for all of their users.

These closed worlds are starting the spread in the media field, the same applications that are increasing convenient restricts the growth and the diversity we see in the web. Tim Berners-Lee better explains this by comparing the 1990 America Online dial-up information system to “walled off gardens” that can never compete in diversity, richness, and innovation resulting in delay of outside growth. Though the thought of being closed off from the web can be scary for my fellow laggards, it also offers hope for businesses that are losing customers because of their lack of progression.

As media continues to grow, it is also newspapers who find it hard to keep up with moving their print publications to online platforms. In the article, Newspapers can’t merely dabble at digital; Alan Mutter explains the hardships that the New York Times has capturing more of a digital audience. While the New York Times focuses most of their time on the print aspect of their newspaper, they are now realizing that while most of their publications are published during the evenings, most of the digital readers visit the website during the early mornings.

Though Times seems to be engaging in more digital publishing, they have not completely taken on the digital world by storm which shows lack progression (no pun intended), and giving more ammunition for other organizations to take over their audience. The lack of interest to revamp their practices will ultimately keep them from reaching the asset-lighters and the laggards who are now catching on to the new trend. It will be a sad day in print heaven for the New York Times when this happens. Yes, indeed.

To all the newspaper reporters, don’t fret! Television is also changing over to online platforms. Nielsen, the leading global information and Measurement Company, has also caught up with the times. In an article published in February of 2013, Nielsen realizes that the concept of television has changed.  Not only are we viewing shows on a over-the-air antenna or via a pay-TV provider such as a satellite broadcaster or cable company; we are also watching via Netflix, Hulu, and other online platforms. Furthermore, with the new tablet and iPad craze more people are pushing for Nielsen to measure ratings via these devices, which makes perfect sense.

With more media convergence happening over time, it is no wonder that most businesses and organizations are pushing for more of an online presence; and pushing out more applications that cater to their publications and merchandise. I wish I would’ve put more thought into offering ideas for this new media era a long time ago.  However, there are so many questions remain to be explored.  Will media convergence help or hurt traditional media in the long run?  Will the web need to come up with ideas to keep the consumers interested? There are so many questions that only time will tell, but in the meantime, this blog will ignite further discussion about emerging media. Hopefully, as the weeks progress we will understand more about emerging media; and what we can do to make sure we aren’t left behind when the new wave of technology hits.

Get ready because it on the way!!!…

Please feel free to share your thoughts on this week’s post! 🙂

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Strategic Communication, Uncategorized

Greetings and Welcome!!

Welcome to Immersing Thoughts into Emerging Media! As a communication professional, I have had many opportunities to share my thoughts on the emerging media that has taken the world by storm.

After a five year hiatus from the educational world, I decided that my love for new media and public relations would be my driving point to start working towards my master’s degree. While this has been one of the hardest steps to take in my life, it has been an enjoyable experience.

As a Strategic Communication graduate student, I’m always answering questions regarding how important communications is within our everyday lives. At first I would always try to explain how important open communication can be in any relationship, but as time goes on, my knowledge of communication aspects have grown and matured. My answers no longer scratches the surface of communication; I now have more knowledge of this broad and endless topic. With the new emerging media not only are we faced with daily changes in the emerging media world, our lives are completely affected by social media in ways traditional media first affected us years ago.

While the world is engaging in social media and doing away with traditional media, some of us still remain laggards in our everyday lives. The interest that peaks on a continuous basis is why are we so consumed with the emerging new media? To the point that It becomes so consuming, that the fascination with recording everyday occurrences and once in a lifetime moments become viral moments not only for you but your followers and friends. The most astounding fact still remains that with this new technology we forget some of the most important basic necessities that were once important in our daily lives.  

In so many of my conversations I’ve been asked the question “Why is emerging media such a hot topic?” With this blog, I will break down and explain the fascination and hurdles we constantly face with new and emerging media.

On a weekly basis, I will continuously update ITEM (Immersing Thoughts into Emerging Media) with thoughts and opinions about the direction of emerging media and ways to approach how to communicate effectively using these different platforms. Although we live in a generation of instant gratification, there are some who do not understand the impact that communication and technology has on our everyday lives. Hopefully, my opinions and postings will help with understanding and grasping the great ideas behind emerging media.

Please be sure to share your opinions on the topics you find interesting! Also, if you are interested in reading future blogs or adding ITEM to your favorites, here is my blog address:

torialeasebrown.wordpress.com

Here is our topic for the week: Are traditional media dying?

Of course most of us understand that traditional media comes in the form of television, magazines, newspapers and radio. These outlets have served for many years as the gateway for information for the public, giving them updated information regarding any topic of their interest. However, since the emergence of new media, traditional media has almost become “A thing of the past”.

Think about it, when we look for news we go online to our local new stations and find updates on their perspective websites, giving us all details up until the very moment of breaking news. Mobile phones have completely taken over as the new computer, newspaper, radio and television. Using mobile devices gives the public constant access to the internet world and most importantly mobile applications to assist in finding information almost instantaneously. 

This decrease in interest of radio and newspapers are steady climbing, while the increase in interest in online browsing is becoming the new “it” factor. In a study conducted by Pew’s biennial study of news consumption habits, more Americans are now getting more news online than newspapers and radio. So could it be true that traditional media is dying?

Yes, traditional media is dying rather slowly…. Perhaps to slowly for some, especially for my fellow “asset-lighters.”

After graduating with my undergraduate degree from Slippery Rock University with a bachelor’s degree in Public Relations, I took on so many jobs within the communication field. The most intriguing and influential experience was my job with Radio One, Incorporated. While working there I saw how much the radio industry thrives off of advertisements and sponsorship’s. With the increase of interest in mobile phones, digital news is surpassing newspapers and radio, leaving more investors uninterested in buying radio and newspaper advertisements. 

An article given to us for our first week, Newsosaur discusses how the new digital natives are now more concerned with reading news on their devices rather than investing their time into reading a newspaper. In a recent study surrounding the Washington Post, researchers found that the problem wasn’t the actual newspaper itself rather that people are starting to view print newspapers as clutter and prefer their digital devices.

As a 26 year-old communication professional, I realize the digital advancement is becoming a sore spot for traditional media, but in some ways, I believe a lot of the print-newspapers can revitalize and save their business by moving more towards digital device. While some may be weary with the thought of trying something new, I think it is important for them to see the benefits of going digital. I foresee that most print media will go digital, but there are some Americans who still sees no need in reading from their digital devices. Instead of completely removing traditional media out of their lives, they still remain to subscribe to magazines and newspapers. Nothing wrong with that! Right?

As these nine weeks fly by, I will be sure to mainly touch base on my thoughts as a communication professional, hopefully opening more dialogue discussing the amazing emergence of new media and the decline of interest in traditional media. Furthermore, what are some ways to help traditional businesses who are weary when trying new media outlets, such as Facebook, online newspapers, blogs and twitter?

Please feel free to leave comments below sharing your thoughts 🙂

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