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Mobile Device you Hypnotize Me…

In the famous words of the late Notorious B.I.G, I can’t help but wonder if the invention of the Mobile phone has hypnotized me. It’s as if I can’t move, live or breathe without it. Sad? Yes, I know. Although sad, the mobile phone has taken over and became the norm, beating out the traditional and reliable land line/home phone and more than likely on the tail of the beloved big screen computer. 

This week we will focus on the mobile phone and the influences its existence has had on our lives. Though we have advanced with the technological changes in this generation, I honestly believe that one day humans will ultimately need to play catch up. During our reading this week it became strikingly obvious that more businesses are now trying to keep up with the fast growing mobile craze. In one particular article, “AND THE SURVEY SAYS… “Mobile First” Is A Dumb Strategy”, Henry Blodgett explains how more companies are now redesigning their organizations and business to focus more on a Mobile First strategy. If you are unaware of this steadily growing trend, pay attention! Let’s take a look at Blodgett’s explanation of the Mobile First, Mobile Only and Mobile too strategies:

  • Mobile Only: Designing or redesigning your company to fit the needs of smartphones,
  • Mobile First: Design everything for smartphones first and big screens as an afterthought.
  • Mobile Too: Focusing on designing everything for smartphones and big screens.

With the growing pace of the mobile phone its easy to understand why businesses would be eager to use the mobile first strategy, in their minds people are now using their mobiles phone more than ever before. Although, this may be true, statistics given by Business Insider shows that over 80% of their audience use laptops/computer regularly, followed by smartphones which raked in just under 80%. Too close for comfort? I think not. 

With so many emerging media showing up, I think it’s disheartening that so many businesses are forgetting the roots of the o-so-glorious Smartphone, the computer. Furthermore, I believe that by businesses implementing a mobile first strategy they will create a new age digital divide among their audience. Does this sound crazy? Maybe… maybe not. 

As I work diligently through this course, I’m constantly enlightened by my fellow classmates’ experiences and lifestyles. As this week approached, I found that not all my classmates indulge in Smartphones and its wonderful capabilities. Interesting enough, it was mind blowing to me to because there are so many businesses that are completely engulfing themselves into designing their websites around mobile device. So I started to think, “what about the very few people who remain loyal to computers/laptops,” also “how frustrating can it be to navigate a site that is really meant for a Smartphone?” While these questions make sense to me, those who see the beauty in media evolution may think otherwise.

Although most business are more concerned with those who use big screens on a routinely basis, there are some websites who benefit greatly from implementing mobile applications. One of my favorite apps that uses the mobile first strategy is Instagram (IG). With the sharing of memorable moments, Instagram has become one of the top grossing mobile applications (besides Facebook) in the emerging media world.  This brings me to my next point, with the emerging media coming to the forefront; does this take the social out of… social media? 

“Of all of our inventions for mass communication, pictures still speak the most universally understood language,” A famous quote by Walt Disney simplifies what creators of Instagram were thinking from the first inception of IG.  This new way of sharing is becoming the new norm and completely taking over. Is social media and SMS becoming the new language of the people? The new way of communicating is through social media sites and SMS leaving the traditional land line phones drifting in the wind. It has become a chore to actually have phone conversations!

Are these different outlets showcasing a new era of communicating? I think so. Last night I had the opportunity to celebrate my co-workers birthday at a new hot spot here in Atlanta, Shout. Usually in a public setting such as a birthday party you communicate and engage with the people around you, which is the very reason why we throw these big extravaganzas. As I looked around, I became bothered by the amount of time everyone stood around and focused on their mobile devices. Group pictures turned into “selfies” and normal conversations became Facebook status updates. I thought about my role in this type of disturbance, did I also become a part of the problem? 

I know you are probably wondering why I would go as far to observe this type of behavior as disturbing, I mean it’s not as if the ring of a mobile phone could disturb twenty people in a club with blaring hip-hop music. What I found to be disturbing is the interruption of healthy dialogue among friends and colleagues. 

Boat House Row In Philadelphia. I caught this picture on my Samsung S5.

Along with the lack of social etiquette, mobile devices are also becoming a disturbance within public settings. In an article given to us by Dr. P, studies shows that almost two thirds of the respondents in a EURESCOM p903 project agreed with the statement that “The mobile telephone disturbs other people.” This is a common complaint that I always here from those who are not heavily involved with their mobile devices. I get it; some boundaries are being crossed with the mobile devices, conversations are no longer private and being recorded by complete strangers is becoming the norm.

Although I love my mobile device I honestly love working and looking at most websites on my laptop— sometimes I believe that I have became a slave to my Samsung S5. As emerging media starts to evolve, it becomes more convenient to lean on your mobile device for news updates and catching up with friends; but I honestly hope that all business will keep in mind how much the consumers love their “big screens.”

Please feel free to share your comments below 🙂 

 

 

 

 

 

 

 

 

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Strategic Communication

Where in the World is the World Wide Web?

Hey Fellow Techies and Technophobes!

Is it me or is emerging media evolving at a rapid pace to exclude the World Wide Web? These thoughts have rung heavily in my mind as I read many of the assigned readings this week. In the article “Who’s to Blame: Us” Chris Anderson brilliantly describes how we are near moving from the World Wide Web to the internet, giving me so much to think about.

So much so that I’ve had conversations with peers comparing what our daily activities consists of; and if I’m the only one participating in the media madness. Let’s do a rundown of YOUR daily activities.

  • Facebook?
  • Twitter?
  • Instagram?
  • Banking Mobile Application?

Surely, if you said yes to 3 out of the 4 applications, you too are participating in the downfall of the World Wide Web. As emerging media becomes a life line in our society, we hardly put any thought into how instant gratification becomes the killer of so many things we held near and dear to our techno-hearts.

Another question that I came to mind while immersing myself into the readings for this week is, “With the applications that are becoming increasingly available through the internet; does the thought of media convergence become a way to avoid the realization that our precious World Wide Web is dying?” I mean let’s be honest, business and organizations are simply using applications instead of using the HTML that we are use to. First. let’s define media convergence. Media convergence can be defined as phenomenon involving the interlocking of computing and information technology companies; telecommunications networks; and content providers from the publishing worlds of newspapers, magazines, radio, and television.

Will the Web end up with Carmen and Waldo?

As much as I want to agree that in order for businesses and organizations to remain relevant they will need to keep up with the “times”, I  also wonder if the growth of technology will have a negative effect on business and organizations that chose not to indulge in this phenomenon called media convergence. To some it’s simple but for others it becomes bothersome; sharing information becomes tedious; and browsing the web becomes eerily a bigger task than it was years ago.

An article entitled “Long live the Web,” describes how the invention of the Apple iTunes has isolated their users from using the web which is creating closed worlds. The use of Apples iTunes only allows you to access only iTunes information, such as identifying songs and artist. No need to look for any outside information within the Apple proprietary iTunes Program. There is no such thing! Although we think we are using the web, iTunes has completely walled off the web, making them centralized and a trap for all of their users.

These closed worlds are starting the spread in the media field, the same applications that are increasing convenient restricts the growth and the diversity we see in the web. Tim Berners-Lee better explains this by comparing the 1990 America Online dial-up information system to “walled off gardens” that can never compete in diversity, richness, and innovation resulting in delay of outside growth. Though the thought of being closed off from the web can be scary for my fellow laggards, it also offers hope for businesses that are losing customers because of their lack of progression.

As media continues to grow, it is also newspapers who find it hard to keep up with moving their print publications to online platforms. In the article, Newspapers can’t merely dabble at digital; Alan Mutter explains the hardships that the New York Times has capturing more of a digital audience. While the New York Times focuses most of their time on the print aspect of their newspaper, they are now realizing that while most of their publications are published during the evenings, most of the digital readers visit the website during the early mornings.

Though Times seems to be engaging in more digital publishing, they have not completely taken on the digital world by storm which shows lack progression (no pun intended), and giving more ammunition for other organizations to take over their audience. The lack of interest to revamp their practices will ultimately keep them from reaching the asset-lighters and the laggards who are now catching on to the new trend. It will be a sad day in print heaven for the New York Times when this happens. Yes, indeed.

To all the newspaper reporters, don’t fret! Television is also changing over to online platforms. Nielsen, the leading global information and Measurement Company, has also caught up with the times. In an article published in February of 2013, Nielsen realizes that the concept of television has changed.  Not only are we viewing shows on a over-the-air antenna or via a pay-TV provider such as a satellite broadcaster or cable company; we are also watching via Netflix, Hulu, and other online platforms. Furthermore, with the new tablet and iPad craze more people are pushing for Nielsen to measure ratings via these devices, which makes perfect sense.

With more media convergence happening over time, it is no wonder that most businesses and organizations are pushing for more of an online presence; and pushing out more applications that cater to their publications and merchandise. I wish I would’ve put more thought into offering ideas for this new media era a long time ago.  However, there are so many questions remain to be explored.  Will media convergence help or hurt traditional media in the long run?  Will the web need to come up with ideas to keep the consumers interested? There are so many questions that only time will tell, but in the meantime, this blog will ignite further discussion about emerging media. Hopefully, as the weeks progress we will understand more about emerging media; and what we can do to make sure we aren’t left behind when the new wave of technology hits.

Get ready because it on the way!!!…

Please feel free to share your thoughts on this week’s post! 🙂

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Strategic Communication, Uncategorized

Greetings and Welcome!!

Welcome to Immersing Thoughts into Emerging Media! As a communication professional, I have had many opportunities to share my thoughts on the emerging media that has taken the world by storm.

After a five year hiatus from the educational world, I decided that my love for new media and public relations would be my driving point to start working towards my master’s degree. While this has been one of the hardest steps to take in my life, it has been an enjoyable experience.

As a Strategic Communication graduate student, I’m always answering questions regarding how important communications is within our everyday lives. At first I would always try to explain how important open communication can be in any relationship, but as time goes on, my knowledge of communication aspects have grown and matured. My answers no longer scratches the surface of communication; I now have more knowledge of this broad and endless topic. With the new emerging media not only are we faced with daily changes in the emerging media world, our lives are completely affected by social media in ways traditional media first affected us years ago.

While the world is engaging in social media and doing away with traditional media, some of us still remain laggards in our everyday lives. The interest that peaks on a continuous basis is why are we so consumed with the emerging new media? To the point that It becomes so consuming, that the fascination with recording everyday occurrences and once in a lifetime moments become viral moments not only for you but your followers and friends. The most astounding fact still remains that with this new technology we forget some of the most important basic necessities that were once important in our daily lives.  

In so many of my conversations I’ve been asked the question “Why is emerging media such a hot topic?” With this blog, I will break down and explain the fascination and hurdles we constantly face with new and emerging media.

On a weekly basis, I will continuously update ITEM (Immersing Thoughts into Emerging Media) with thoughts and opinions about the direction of emerging media and ways to approach how to communicate effectively using these different platforms. Although we live in a generation of instant gratification, there are some who do not understand the impact that communication and technology has on our everyday lives. Hopefully, my opinions and postings will help with understanding and grasping the great ideas behind emerging media.

Please be sure to share your opinions on the topics you find interesting! Also, if you are interested in reading future blogs or adding ITEM to your favorites, here is my blog address:

torialeasebrown.wordpress.com

Here is our topic for the week: Are traditional media dying?

Of course most of us understand that traditional media comes in the form of television, magazines, newspapers and radio. These outlets have served for many years as the gateway for information for the public, giving them updated information regarding any topic of their interest. However, since the emergence of new media, traditional media has almost become “A thing of the past”.

Think about it, when we look for news we go online to our local new stations and find updates on their perspective websites, giving us all details up until the very moment of breaking news. Mobile phones have completely taken over as the new computer, newspaper, radio and television. Using mobile devices gives the public constant access to the internet world and most importantly mobile applications to assist in finding information almost instantaneously. 

This decrease in interest of radio and newspapers are steady climbing, while the increase in interest in online browsing is becoming the new “it” factor. In a study conducted by Pew’s biennial study of news consumption habits, more Americans are now getting more news online than newspapers and radio. So could it be true that traditional media is dying?

Yes, traditional media is dying rather slowly…. Perhaps to slowly for some, especially for my fellow “asset-lighters.”

After graduating with my undergraduate degree from Slippery Rock University with a bachelor’s degree in Public Relations, I took on so many jobs within the communication field. The most intriguing and influential experience was my job with Radio One, Incorporated. While working there I saw how much the radio industry thrives off of advertisements and sponsorship’s. With the increase of interest in mobile phones, digital news is surpassing newspapers and radio, leaving more investors uninterested in buying radio and newspaper advertisements. 

An article given to us for our first week, Newsosaur discusses how the new digital natives are now more concerned with reading news on their devices rather than investing their time into reading a newspaper. In a recent study surrounding the Washington Post, researchers found that the problem wasn’t the actual newspaper itself rather that people are starting to view print newspapers as clutter and prefer their digital devices.

As a 26 year-old communication professional, I realize the digital advancement is becoming a sore spot for traditional media, but in some ways, I believe a lot of the print-newspapers can revitalize and save their business by moving more towards digital device. While some may be weary with the thought of trying something new, I think it is important for them to see the benefits of going digital. I foresee that most print media will go digital, but there are some Americans who still sees no need in reading from their digital devices. Instead of completely removing traditional media out of their lives, they still remain to subscribe to magazines and newspapers. Nothing wrong with that! Right?

As these nine weeks fly by, I will be sure to mainly touch base on my thoughts as a communication professional, hopefully opening more dialogue discussing the amazing emergence of new media and the decline of interest in traditional media. Furthermore, what are some ways to help traditional businesses who are weary when trying new media outlets, such as Facebook, online newspapers, blogs and twitter?

Please feel free to leave comments below sharing your thoughts 🙂

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